Part 1 of 6
The short answer
A white label gets you open fast on someone else's licence. Turnkey gives you a casino that is yours.
Choose a white label if
- you want to open without a licence of your own
- a share of every month's revenue going to the platform is fine with you
- the platform's templates and markets are enough for your brand
Choose turnkey if
- you want the licence, the players and their money in your name
- you want a fixed price instead of paying more in every good month
- you want your own design, games and payment providers
Part 2 of 6
Side by side
Seven points decide how much of the casino is really yours.
| Point | White label | Turnkey with us |
|---|---|---|
| Licence | The platform's licence covers your brand | Your own licence, which we apply for with you |
| Player money | Deposits land with the platform, which passes your share on later | Deposits land in your wallets from day one |
| How you pay | A setup fee and a monthly share of your revenue, on terms each contract sets | A fixed price, and your GGR stays yours |
| Before you open | No licence wait: you start on the platform's | The licence first, then 2 to 3 weeks for the platform |
| Your brand | Your logo and colours on the platform's templates | Templates to start from, or a design all yours |
| Players and data | Accounts sit on the platform's system | Accounts, data and history belong to you |
| If you leave | You keep the domain; players and balances follow the contract | Licence and players stay with you, and with Ownership the code |
Part 3 of 6
What a revenue share costs you
Put your expected GGR and the share a white label offered you next to a fixed monthly fee. Where both cost the same is your break-even.
Over three years
- Revenue share
- $540,000
- Fixed fee
- $144,000
At $100,000 GGR a month, the share costs $11,000 more each month than the fixed fee. Both cost the same at $26,667 GGR; above that, the fixed fee is cheaper.
Example values: put in your own numbers or the quotes you have. Set-up fees are left out; add them to both sides.
Part 4 of 6
When a white label fits
It has its place, and in three situations it is the better first step.
- No licence budget yet: Licence fees start at about US$20,000 a year. A white label lets you test a brand before you pay them.
- One market to try: When you are not sure a market works, a white label is a smaller first step than your own licence.
- Traffic, not operations: When you bring players but do not want to run a casino, a white label keeps the operations off your desk.
Once the brand earns, the share grows with it. That is the moment to look at turnkey.
Part 5 of 6
What to check in the contract
Five clauses decide what a white label really costs and how free you are to leave.
- The base of the share: Check whether the share is taken from GGR or from net revenue after bonuses and fees. The base changes what you pay.
- Minimum fees: Look for a monthly minimum that applies whatever your revenue, and how it rises over time.
- When your money arrives: Find out when your share is paid to you and how much the platform holds back as a reserve.
- Players and data: Make sure you know who owns the player accounts and their data, and whether you can take them with you.
- Leaving: Read the notice period, the domain transfer and what happens to open player balances.
Part 6 of 6
Moving to turnkey
The switch works best when your own casino is ready before the white label ends.
- 1
Apply for your licence
Start while the white label still runs. Depending on the country it takes 1 to 7 months.
- 2
Set up your casino
With the licence in hand and your accounts set up, we put your casino live within 2 to 3 weeks.
- 3
Bring your players over
Tell your players where to find you, and move accounts and balances under your contract's exit terms.
What we do: we handle the licence application and build the platform, so your own casino is ready before your white label contract ends.